Why Facebook Blueprint Certification is a must for your marketing agency (and how we can help your business)

If you’ve arrived at this page, chances are that you’re either researching how to get Facebook Blueprint certified or are looking for a marketing agency that can help you with it.

As new ad types emerge, custom audience targeting changes and constantly evolving regulations and rules, you may find keeping updated with Facebook’s many ad options overwhelming.

Ironically, to stay ahead of your competition on Facebook, you have little option than to advertise using Facebook’s extensive list of advertising tools and options. And that can be a real minefield!

Good job you’ve arrived here then – Design Workshop to the rescue! The Design Workshop digital marketing team have advanced-level proficiency in various aspects of digital marketing with Facebook products.

First of all, let’s review what Facebook Blueprint certification is and what it demonstrates. In essence, it shows the proficiency of advertisers’ skills using Facebook, Messenger, and Instagram.

These skills vary in complexity from using Facebook insights to recommend campaign adjustments and creating a full strategy for Facebook advertising.

There are six Blueprint exams covering every aspect of marketing on Facebook:

• Facebook Certified Digital Marketing Associate
• Facebook Certified Marketing Science Professional
• Facebook Certified Creative Strategy Professional
• Facebook Certified Media Planning Professional
• Facebook Certified Media Buying Professional
• Facebook Certified Marketing Developer

The exams require preparation and a thorough understanding of all three Facebook platforms. A working knowledge of setting up Facebook advertising campaigns is also helpful to put the theory into context. Facebook Blueprint certification is high status, because of their demanding exam conditions and difficulty.

As the exams are taken under stringent, monitored conditions, there’s virtually no chance of cheating, which separates it from every other online certification.

Facebook only recognises its Blueprint programme, so it’s particularly useful for agencies that want to set themselves apart from others that just run Facebook ads.

The Blueprint certification is the highest accreditation Facebook offers. It validates knowledge of the intricacies of Facebook advertising at an expert level.

Passing the Blueprint exam earns a digital badge that can be shared. This badge is how employers, colleagues, and business contacts can verify the status of a certification. It is also used to verify the issue date, expiry, and exam taken.

Gaining Facebook Blueprint Certification demonstrates a thorough understanding of Facebook advertising, from strategy building and implementation to results analysis.

A Blueprint badge of ‘Certified Marketer’ is coveted by digital marketers as they show that you’re at the very top of your game.

It shouldn’t come as any surprise, then, that gaining a Facebook Blueprint certified badge is far from easy. You should be prepared for lots of hours of study if you’re embarking on it yourself!

But why take the risk yourself, when we can help?

The Design Workshop digital team is made up of Facebook Certified Digital Marketing Associates who understand how to get the best return on your investment.

We use ads within Facebook products to grow presence with followers who fit your customer profiles to increase your credibility and reach.

Once set up, our team fine-tune our clients’ ads by optimising targeting and creative so that budget is spent on the best performing campaigns and you never spend more than you need to.