From brainstorming to branding

• Stunning brand identity design
• Impactful communications
• Consistent brand presentation

Creating a world-beating brand identity is all about connecting the dots. We create the most effective brand identities so you can tell your brand story and connect you to your audience.

Brand identity is the collection of all elements that your company creates to portray the right image to your customer. Your brand should convey everything you want your company to be recognised for.

There are a few key elements that make up who you are as a brand:

• Your mission
• Your values
• Your brand personality
• Your unique positioning
• Your brand voice

These elements are what define your brand. But, before we even get to your brand identity, we use customer and market research to help us understand you as a company and your perception.

Before starting on visuals, we review internal stakeholder sentiment to ensure that all your business teams are on board. Once we have this insight, we turn it into a visual interpretation of your brand to capture your values, meaning and tone.

Once we’re completed our ‘fact find’, we’ll present what we’ve found and explain how we can present you with a creative brand design solution.

Design Workshop has been in the business of creating impactful, visual brand identities for over 35 years. We will build your brand, no matter how big or small your business. Our ambition with outstanding brand identity design is to bring your brand to life, both inside and outside your organisation.

We will create and manage all your corporate design assets so your customers perceive your brand in the best way. These elements include your logo, packaging, web design, social media graphics, tone of voice, email marketing and photographic style. You can then be sure of an accurate and consistent presentation of who you are as a brand in all touchpoints and internal communications.

We’ve created striking brand identities for some of the UK’s biggest brands, ambitious challengers and promising start-ups.

Get in touch to find out how we can help you create beautiful branding design, effective brand communications and branding strategy. Get in touch, call us on 01482 627377 or email us.