Creative marketing agency for grocery & convenience sector | Design Workshop

Creative marketing agency for the grocery sector

If you’re looking for an integrated grocery and convenience sector marketing agency, you’ve come to the right place.

We understand what makes convenience and grocery marketing so unique. Only by understanding the grocery sector as well as we do can we craft brand positioning and marketing campaigns to engage with your key decision-makers.

Years of experience

We’ve had over thirty years in the business working on integrated communications tailored to the grocery sector. We work with leading and challenger grocery brands and provide a full-service solution for grocery sector marketing. Quite simply, we are a grocery marketing specialist.

Effective communications

We are a one-stop shop for effective grocery marketing communications. We have created the brand identities for grocery brands, websites for convenience retailers, out-of-home (OOH) adverts, case studies, testimonials and much more.

PR & trade press

Trade press remains one of the most influential communications in the grocery sector. To get noticed, your grocery brand should feature prominently in printed and online trade publications and newspapers.

Engaging with reporters and driving your brand through news, features, opinion pieces and interviews form the foundation of a good PR campaign for grocery retailers. Advertising and other paid media within relevant titles will also help show your support and presence in the channel.

Convenience and grocery brands should consider the use of brand advertising. These elements include event sponsorships, category management guides, trade shows and other forms of paid media to ensure your name is front and centre of people’s minds.

We can help with all these tactics to enable you to punch above your weight when it comes to grabbing the attention of your audience. With our expertise, we can help you create the right trade press strategy for grocery businesses to drive the best return on investment.

Grocery ambassadors

We’re ideally positioned to help your brand harness the power of peer-to-peer advice. Our relationships with wholesalers and retailers mean we are the perfect partner for grocery brands looking to build a grocery ambassador campaign.

We know how trusted and powerful the advice of convenience and grocery retailers can be. For this reason, by working with high profile retailer influencers we can create trials and case studies in-store and use the results to develop powerful tools to drive sales. From flyers and advertising to video and social media, we can help you drive word of mouth in all the right places.

Harness technology

Convenience retailers are becoming more entrepreneurial in their use of video, web, email marketing and social media, which have all helped them sell more. There is now an expectation that grocery brands will engage with their audience through these channels too. We know what works best and how to create engaging grocery communications that audiences act upon.

Traditional communications work too

There is still a role and a need for more traditional communications too. We can help create and produce printed trade press, promotional brochures, high impact direct mail, trade shows, flyers, and in-store communications all remain important for grocery brands.

Using insight to shape communications

We use insight to help shape communications for the grocery sector. From consumer insight to testimonials, market data analysis and investigation into your target audience, we can help your grocery business identify which key product features work best.

Creating a strong foundation based on trends, insight, strategy informed by market expertise and experience, and executing with stand-out creative are the basis for strong marketing in the grocery sector.

Read more about how we help grocery businesses like Filco.

Varied market insight