Marketing strategy, marketing planning & insights | Design Workshop

From confusion to quantifiable

Introducing strategy into your marketing

Whether it’s creating a marketing plan, brand content, a media schedule, or a creative brief, we introduce strategy into every stage of your marketing. We will ensure there is both the structure and process in place to meet the agreed goals and aims of your marketing project.

Our clients come to us and ask for help in solving a problem or to get help in refining or defining their branding, marketing, or strategic direction.

We can help turn your business plans into effective communication strategies and campaigns. We use marketing insights and understanding drawn from research by our experienced marketers. We tailor our strategy and planning services to your specific needs.

Strategy & consultancy

Get your strategy right from the start and you set the foundations for success, whatever your goal.

We help our customers achieve their goals and sometimes this means helping to identify or define them. Combining years of experience with professional consultation, we take an independent view of whatever challenges your business faces, your marketing goals, and the performance of your brand to produce a strategy to resolve them. We achieve this through either a one-to-one consultancy or through a range of workshops.

One-to-one consultancy

We can provide a one-to-one consultative process with face to face meetings at our office or via telephone.

We aim to get a thorough understanding of your business; what you do, how you do it, where you do it, and what you want to achieve. We then work with you to develop a thorough and deliverable marketing strategy to enable you to reach your goals.

Insight workshop

Insight begins with a business discovery workshop. It’s a chance for your team to tell us all about your business and what you want to achieve. It’s our job to challenge you and ask questions to find out what is right for your business. The workshop is usually held at our office or premises so we can get the first-hand experience of what you do and how you do it.

Research & analysis

Research involves us analysing all the information you supplied to us and for us to conduct our own research. We review opportunities and potential barriers by looking at what your customers do, to what your competitors do. We examine micro and macro trends across a range of sectors that can affect business marketing performance.

Brand & campaign development

Your business, your products, and your services should look the part and you need to talk to people in a way that will encourage them to buy from you. Brand and campaign development is more than creating a logo and a strapline. It is about communicating your values and key selling points in a way that is relevant, authentic, and engaging. Whether you are a start-up with no existing brand identity or a business with decades of experience, we treat every project with the same level of care. Our years of business marketing knowledge underpin everything we do for you.

Find out more about our brand identity design capabilities

Strategy development

Your marketing strategy should be completely unique to you, based on the particular challenges of your industry, your audience, and your budget. We develop the ‘What, When, Where, Why, and How’ activity you need to meet the commercial objectives set out at the one-to-one or insight stages.

Every marketing strategy we create is unique to you. It’s designed to meet your objectives using the best combination of channels to get the best results. We use a mix of brand development, website, PR, social media, digital advertising and email marketing to ensure the greatest impact.

Results & forecasting

Results are the moment of truth. From lead generation to revenue forecasts, we predict what your business can expect to achieve over a period. Once you’ve decided to work with us, we’ll give you regular updates benchmarking against clear objectives.

We solve marketing problems, deliver creative solutions, and put in place winning marketing strategies to create profit and sustained growth for your business. To find out more contact us today. Get in touch, call us on 01482 627377 or email us.

A full service agency