Why using a Meta Business Partner helps your business targets

With an ever-growing number of agencies who claim to be experts in exactly what your business needs, it can be difficult to decide who to pick. Finding word-of-mouth and trusted recommendations can be difficult, particularly if they come from someone who has different business ambitions to you.

One criterion to look for is if the agency is a Meta Business Partner (MBP), previously known as a Facebook Marketing Partner (FMP). This is especially important if your business is present on Facebook, Instagram, Messenger or WhatsApp, or wants to be in the future.

Being a Meta Business Partner means that a company has been vetted for their expertise and can support your business through three different categories — advertising, selling and engagement.

At Design Workshop, we are a certified and vetted Meta Business Partner and can help your advertising aims through campaign management, generating creative assets, social media and analytics. We can also connect your existing online store or create an online catalogue to sell through your social media pages or manage your online community and messaging.

Being a Meta Business Partner means that as an agency, we have exclusive access to all of Meta’s resources, training and support to be at the forefront of their digital ecosystem evolution that cannot be accessed by unvetted agencies and other marketers.

As part of that training, we are a certified Facebook Digital Marketing Associate. This gives us an in-depth and complete understanding off Meta’s primary platforms Facebook, Instagram, Messenger and WhatsApp including how to achieve the best ROI, policy requirements and performance reporting.

A client who we have helped through our MBP expertise is Mercure Hotels. During our work for them, we increased their Facebook page likes by 120% year-on-year, reduced their average cost per like to 14p which is 72% lower than the UK average and increased their Facebook page views by 111% year-on-year.