Modern e-commerce

for a vintage clothing brand

Popular vintage clothing boutique chain Chinese Laundry launches into e-commerce with a new Shopify site with epos and warehouse integration.

Key results

  • New Shopify e-commerce site designed and launched within four weeks
  • Store epos and warehouse stock system integrated
  • Custom Shopify e-commerce developments
  • Payment gateway integrated

Project outline

Chinese Laundry was looking to move into e-commerce with an ambitious target of a pre-Christmas launch within a month of the initial briefing. We developed a Shopify e-commerce solution that showed off their range of vintage, rework and original clothing and integrated seamlessly with the pre-existing store epos and warehouse stock management system.

Outcomes

The new site echoes the strong brand style developed for the brick-and-mortar stores. Chinese Laundry is a familiar feature in York, Leeds and Hull city centres, the website delivers the same vibe whilst also enabling the brand to reach new audiences further afield.

Like many established businesses, Chinese Laundry had previously invested in third-party systems to manage store sales data and warehouse stock. We ensured those systems had a smooth integration with Shopify so that product information, store sales, e-commerce sales and warehouse stock continued to be managed from one service.

Visit the site at chineselaundryclothing.co.uk

Design Workshop provided development expertise and guidance when setting up our multi-location Shopify store. They integrated it seamlessly with our warehouse stock management system.

Director, Chinese Laundry

About Chinese Laundry

One of the most successful, independent vintage clothing retailers in Yorkshire with outlets in York, Leeds and Hull. Popular with student communities since its establishment in 2004 the Chinese Laundry brand is also featured on its own clothing range.

Marketing activity in this project

  • Shopify site development
  • Website content creation
  • Custom Shopify development
  • Search engine optimisation
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