Electrifying e-commerce solution

for one of Yorkshire’s fastest growing businesses

Rapidly growing renewables supplier HDM Solar chose Design Workshop to supercharge their e-commerce solution.

Key results

  • Shopify Plus solution with bespoke development
  • 20% increase in traffic
  • 30% conversion rate improvement
  • 11% search visibility increase

Project outline

HDM Solar is one of Yorkshire’s fastest growing companies. Launched in 2022 the business quickly outgrew its original out-of-the-box Shopify e-commerce site and turned to us to create a new Shopify Plus solution that could keep pace with the fast moving market they operate in.

We were briefed to improve both the appearance and performance of the site. We were also tasked with implementing a new social media, SEO and Google Ads strategy.


We redesigned the appearance, rationalised and consolidated the product information and presented the business as the market leader it is forecasting to become. Additional work in improving search performance with the creation of an optimisation strategy coincided with an improved social media and Google Ads campaign which was also implemented and managed by the DW team.

The power of Shopify Plus has been brought to the fore with the integration of several key systems including product syncing to an additional trade only Shopify site and an installer locator.

Bespoke development was required to include features required to help the business perform better, including the hosting of data sheets for the ever expanding range of products and enabling complimentary products to be cross-linked, allowing customers to make logical additions to their cart.

Visit the site at hdmsolar.co.uk

Design Workshop helped accelerate our business growth with a professional Shopify Plus solution which has helped elevate our profile in a highly competitive market. They collaborate so well with our team we’ve effectively got a full marketing department on hand.

Directors, HDM Solar

About HDM Solar

HDM Solar is a fast-growing supplier of renewable energy equipment, particularly solar panels, batteries and inverters to both B2C and B2B markets. Based in west Hull the business also operates from distribution centres in central Hull and Sheffield.

Marketing activity in this project

  • Shopify Plus e-commerce site development
  • Website design and content creation
  • Custom Shopify development
  • Social media campaign
  • Google Ads campaign
  • Search engine optimisation
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