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For over a decade, we have supported the Daisy Appeal on its mission to give faster, more accurate diagnoses for three of the region’s biggest killers – cancer, heart disease and dementia.
For over a decade, we have supported the Daisy Appeal on its mission to give faster, more accurate diagnoses for three of the region’s biggest killers – cancer, heart disease and dementia. From social media and paid advertising to fundraising materials and website development, we have designed and executed a marketing strategy that has driven donations and increased awareness of the charity throughout the region and beyond.
Since launching in 2000, the Daisy Appeal has raised over £23m, funding world-leading facilities for Hull, East Yorkshire and North East Lincolnshire to support cutting-edge research. Here’s how our team have played a part in this incredible achievement…
Our team developed a fresh and distinctive brand identity for the Daisy Appeal, creating a modern visual presence that reflects the charity’s values and mission. This included the design of a new logo, carefully selected colour palette, contemporary typography and a cohesive visual style.
We managed and optimised Daisy Appeal's Google Ad Grants account, which gives charities up to $10,000/month in free advertising, including campaign management, keyword coverage, developing new ad copy and ensuring compliance with Google's grant requirements. Our approach focused on increasing visibility in search, driving qualified traffic to the charity's website and fundraising activities. As the organisation prepared to launch its new website and online shop, we developed a scalable search strategy designed to support awareness, engagement and future donations.
A new website was developed using Expression Engine, a flexible, secure, and self-hosted content management system (CMS). This provides a robust foundation for managing content while allowing the site to be tailored to the charity’s specific requirements. The website was designed to support the charity’s ongoing marketing and fundraising activity by enabling the rapid creation of new pages and campaign landing pages. An integrated e-commerce solution was built using Shopify, providing a reliable and scalable platform for online sales. This functionality supports ticket sales for charity events and enables the charity to sell branded merchandise.
To maximise fundraising opportunities, we integrated the website with Octopus Legacy, which allows supporters to create a free will while offering the opportunity to leave a charitable gift to the Daisy Appeal. Alongside this, we’ve linked in iRaiser, which powers the charity’s online donation experience.
We have also designed and developed a separate website for the Daisy Appeal’s Molecular Imaging Research Centre (MIRC). Our team managed every aspect of the process, including user experience planning, bespoke design, copywriting and custom Craft CMS development. The result is a fast, secure, fully responsive website that reflects the MIRC’s brand and communicates its purpose clearly.
Our work has included creating a wide range of supporting materials for events, delivered across both print and digital formats. From event branding and programmes to social media assets and email campaigns, we have developed materials that effectively communicate the key messages and strengthen brand presence. We have also designed impactful fundraising materials for individuals, businesses and educational organisations, including sponsorship packs, donation appeals and posters.
The Daisy Appeal is an East Yorkshire-based medical research charity founded in 2000 that funds cutting-edge diagnostic facilities at Castle Hill Hospital to fight cancer, heart disease, and dementia. Serving patients across Hull, East Yorkshire, and Northern Lincolnshire, the charity establishes state-of-the-art centres, including the Jack Brignall PET-CT Centre and a Molecular Imaging Research Centre. By combining clinical imaging with top-tier academic research, the Daisy Appeal enables earlier disease detection, more accurate treatment planning, and significantly improved survival rates for the region's population.
4 Carmel Park
Saltmarsh Court
Priory Park East
Hull HU4 7DZ
01482 627377
If you’d like to discuss a new project, campaign or business challenge with us please get in touch, we’d be delighted to help
