PR published by Scotland’s most trusted news source

• Post-Event national coverage to an audience of 6.1 million
• Pre-event coverage to an audience of 380,000
• Live content – from raw footage to social media ready

We’ve been working in partnership with HDM Solar for several years, providing a range of our marketing services as the company navigates a period of rapid growth. Recently, the Installer’s Wholesaler officially opened their first Scottish branch, strategically located to serve installers in Scotland and the North of England. With an open day scheduled, our team was tasked with planning the marketing activity that would ensure their Livingston branch was set up for success.

Before the open day, our team created engaging press content and social media activity to build excitement around the launch. It shared the features of the building, the experience of the team, and the exclusive opportunities attendees could access at the event. Building a database of trusted news contacts within the industry, as well as local press, we circulated the press release and a photocall request to encourage the media to cover the event.

The article was published to an audience of 380,000 monthly readers, including industry titles such as Electrical Contracting News and MEM Sustainability, as well as local press, such as the Midlothian View, amongst others. Through email marketing and segmentation, we targeted a local audience of installers within HDM’s database to invite them to the branch opening. We also encouraged installers to attend by spreading awareness across social media platforms through graphics and video content.

On the day of the event, our team travelled up to the new branch to provide both photography and videography services. This ensured we could capture quality content for social media, as well as create a video for the company’s YouTube channel, sharing the highlights of the day with their audience. By having a presence at the event, we were able to share social media content with a quick turnaround, showcasing the event to their following.

In order to maximise the impact, we doubled the exposure by creating post-event content, including further PR, which was circulated to an audience of 6.1 million. It was picked up by ten different outlets, including the Daily Record, Scotland’s most trusted news brand with a monthly online audience of 5.4 million. This was boosted by its feature on Yahoo News, amongst local, regional, national and trade press titles such as the Daily Record, Edinburgh Evening News, the Electrical Times and Solar Energy UK.

HDM Solar is a leading UK-based renewable energy product wholesaler supplying solar power systems and EV chargers to trade and business customers across the country. With a focus on technical expertise, customer support, and high-performance products, the company is rapidly expanding with a nationwide network of branches. With headquarters in Hull, HDM Solar is currently rolling out a £10.2 million investment to create a national network of 60 branches.

• PR Copywriting and Circulation
• Targeted Email Marketing
• Social Media Content Creation
• Photography and Videography
• Video Editing