Strengthening Brand Presence in the Fitness Industry

• 232% increase in LinkedIn followers
• 140% increase in Facebook followers
• 400% increase in Instagram reach (2024/2025)
• TikTok platform growth from scratch
• Revived YouTube channel content

Our team provide a wide range of marketing services for the bespoke gym design and installation company, Absolute Performance, including social media management and strategy. Our goal was to support AP to increase both brand awareness and market share. From creative copywriting, graphics and reels to YouTube growth strategy, video direction and project management, we dramatically boosted brand visibility. Read on to learn how we’ve helped Absolute Performance grow its social presence and stay relevant in the rapidly changing world of digital marketing.

Our digital marketing team leads the planning, creation, and oversight of Absolute Performance’s social media presence as part of a dedicated project to strengthen their brand online. From project launch, we established a data-driven social strategy tailored to their objectives, achieving rapid growth across all channels. Through platform-specific content and copywriting, we have expanded AP’s audience and elevated brand visibility, contributing to increased market share.

As a predominantly B2B business working with elite sports clubs, commercial gyms and education facilities, our focus was to raise their profile on LinkedIn. With an increase in followers by 232%, we’ve placed the focus heavily on project updates and industry insights, sharing the AP team’s wealth of knowledge and experience.

We have also increased AP’s Facebook following by 140% and their Instagram reach by 400%. Creating a mixture of product posts, case studies, and short-form video content, we have seen explosive growth and tangible leads for the AP sales team.

With our extensive knowledge and experience, alongside a comprehensive digital marketing strategy, we understand the type of content that will work best for different platforms. Our team are present for all photography and videography shoots, and we direct the content that is captured on the day, as well as editing the raw images to create scroll-stopping graphics.

Today, short-form video content is the most popular and is consumed by over 60% of the global online population. With the rise of TikTok as one of the fastest-growing platforms, we instigated a new TikTok presence and rapidly grew the monthly viewing figures to over 18,000. To reinvigorate their YouTube presence, we embarked on a Shorts strategy, which has seen their watch time jump by 294%. We revived the channel, using dual-purpose content that can be published across all platforms.

As well as organic social, our team manages paid advertising for AP through Meta, TikTok and YouTube, managing budgets monthly to ensure our client achieves the best results. By tailoring campaigns to increase page likes and visits, we can drive measurable growth across their social media channels, expanding their online presence and supporting them to reach new audiences.

Absolute Performance is a Cardiff-based business that designs and installs bespoke strength and conditioning facilities in the UK and internationally. The team is led by owner Tony Bunchanan, who has over 25 years of experience within the industry. They supply industry-leading equipment to elite sports clubs, education facilities, and private clients, and have completed several high-profile projects, including the support of Team GB in three summer Olympics and one Winter Olympics.

Learn more at https://aperformance.co.uk

Check out the social media platforms we manage for Absolute Performance:

https://www.facebook.com/Aperformanceltd/

https://www.instagram.com/aperformanceltd/

https://www.linkedin.com/company/absoluteperformance/

https://www.tiktok.com/@aperformanceuk

https://www.youtube.com/@aperformance

• Social media strategy
• Social media management
• Content creation and copywriting
• Graphic design
• Paid social and budget management
• Project management and shoot direction