Chaucer Foods & Premium Snack Company | Design Workshop

Perfect packaging

Brand elevation

Long-standing association of 20 years creating brand identities, designing packaging, website, POS, bags, exhibition stands and presentation boxes that have helped contribute to the company’s growth to become leaders in the baked and freeze-dried sectors.

Key results
Project outline

Big brand freeze-dried and bread manufacturer, Chaucer Foods, and their consumer-facing arm, Nothing But (part of Premium Snack Company) offer a range of alternative snack foods, including freeze-dried vegetables and fruit, Italian style bread snacks, fruit and yoghurt snacks and baked multigrain snacks. Premium Snack Company is made up of three additional brands; Pane Italia, fru Snax and Hoots.

Our relationship with Chaucer Foods and Premium Snack Company stretches back to the early 2000s, adding graphics to a corporate presentation. That single job led to many more, giving us an opportunity to showcase all of our talents in creative marketing through packaging design, responsive website design, exhibition stand design, persuasive copywriting, lifestyle photography, creation of product brand identities, sales presentation materials and social media management.

Outcomes

We created strong and recognisable brand identities and product packaging for Premium Snack Company, with an initial focus on their consumer brand, Nothing But, supported by a tone of voice, corporate mission, brand behaviours and brand architecture.

The best packaging and branding not only represents the product inside, but can also communicate its proposition and core values. The new branding was transformational, placing Nothing But at the forefront of consumers’ changing attitudes towards healthier snacking and enabled them to stand out in the category. Internally, the new brand created an emotive and energetic spirit throughout the business.

We have created responsive websites, magazine adverts, food photography, exhibition display stands, pull-up banners and sales presentation material that have helped boost sales and brand exposure.

Our relationship with Chaucer Foods and Premium Snack Company has seen us go on to develop and deliver a digital marketing and press strategy to promote the company’s range of freeze-dried products within the EMEA region.

All of these creative marketing elements have helped the company grow to become leaders in the baked and freeze-dried sectors and collaborate with major retailers, foodservice brands, and manufacturers throughout the world.

Nothing But Pineapple pack
Sample box
Nothing But branded bag

The Design Workshop team is great to work with. They offer amazing insight and creativity and deliver assets that have been received incredibly well across all of the Chaucer Foods brands, helping us to grow nationwide.

Marketing Manager
About Chaucer Foods & Premium Snack Company

Chaucer Foods are leaders in the baked and freeze-dried sectors and collaborate with major retail and foodservice brands, and manufacturers throughout the world. Chaucer Foods’ consumer brand Nothing But (part of Premium Snack Company) offers a delicious alternative to traditional snack foods made with all natural ingredients and it’s ideal for snacking on the go.

Marketing activity in this campaign